Social Loafing is the phenomenon where a person exerts less effort to achieve a goal when working in a group than working alone. Competition is a strategy I have found to increase effort in the work field. Working in food and beverage for more than a decade has taught me much about social loafing. The key to using competition as a motivating strategy is to find what motivates each individual in the group, then use their wants and needs as motivation and a trail to increased job satisfaction.
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